Social networks, in general, provide free connectivity tools which their members use to connect, exchange information, share ideas, and communicate online. As social networks become more robust, niche communities of people with similar interest emerge in the form of message boards, blogs, and groups. The traditional social network business model capitalizes on the activities of their members in the form of contextual or profile targeted ad placement.

Social networking continues to evolve and the market continues to see new social network platforms featuring an ever expanding user experience. With this expansion comes a new dynamic of member loyalty. Aside from the time spent setting up a personal profile and finding people you know online, there is nothing truly tying a user to a specific social network. Many users maintain more than one social network platform account and are open to exploring new platforms, presumably to shift their activity and attention to a platform with a more fulfilling or ‘sticky' user experience.

The Creation of Micro Social Networks and the Democratic Monetization of User Generated Traffic, also known as Business Sense, is a tool that allows social network members to profit from their own social network activity and the activities they create through the recruitment of new members, promotion of a cause or agenda, and general activities online. This tool, when added to a traditional social network, generates an enhanced user loyalty that currently has not been realized in other social networks.

The components and mechanisms of action are detailed in this document, and include the creation of multi-page group forums (Micro Social Networks), flexible customization, open platform development, advanced promotion tools, press release creation and distribution, collective search engine optimization, and revenue sharing tools.