The Goodwill Generator, formally known as volunteer Appreciation and Monetization of Goodwill at the Point of Impact, is a goodwill reward, recognition, and monetization tool that compliment an active social network.
Volunteer and charity organizations are fueled by the goodwill of individuals willing to donate their time and resources to a cause. A common challenge among these organizations is growing and retaining a healthy volunteer base. Individuals who volunteer their time, energy, and resources toward a cause often do so without recognition or acknowledgement from the person they are benefitting. This lack of recognition is one of the primary reasons for volunteer attrition, or an increase in time until an individual’s next charitable act.
Volunteer and charity organizations acting alone create environments and pockets of goodwill by mobilizing volunteers toward a specific cause. The organization then leverages off its goodwill to raise capital (through donation) to support future charitable acts. This cycle repeats indefinitely and creates a charitable act to donation loop. Under this model, the ability to create an increased amount of charitable acts is dependent upon generating and/or recovering donations at a faster rate. However, the organization’s attempt to speed up their cash flow cycle is received by beneficiaries as pandering, and degrades the perception of the charitable act itself. This shift in perception leads to a decrease in gross cash flow back to the organization and a decrease in its ability to conduct future charitable acts. Furthermore, organizations suffer large rates of volunteer attrition due to organizational bureaucracy and a lack of recognition to the volunteers.
The Goodwill Generator is a tool that allows organizations to monetize the goodwill of their volunteer base and redirect it to encourage new goodwill acts. The mechanism of action is a combination of real time communication, mobilizing individuals who would previously not participate, and the desire of for-profit corporations to leverage off the goodwill created for their own advertising and branding benefit.
Click here to download the full text version of the Goodwill Generator Provisional Patent (PDF).
-
-
Thank you for your interest in Extensions, Inc. Please submit the form below, and a Media Kit will be sent to you shortly.