The number one weapon against any complex problem is education. Unfortunately humans are creatures of habit and although you can “lead a horse to water you cannot make him drink it.”, thus behavior modification becomes the single largest obstacle in education and effective response. The natural structure of Extensions Toolset incorporates the full cycle of knowledge transfer. Our first point of entry is the immediacy of helping people mobilize their resources and committing to stay proactive in their quest for an answer. In this process, the member develops bonds with other members, mentors, volunteers and advocates which become the member’s own Micro Social Network (MSN). These MSN become the truest form of reality TV allowing participant’s unobstructed views of the member’s trials and tribulations. Leveraging off this unique perspective of gauging the member’s proactivity, MSN participants will be able to draw their own correlation of the importance behavior modification.

Video Testimonials represent a qualitative body of knowledge created by all members of the SSN. They consist of interviews and testimonials documenting an individual’s qualitative assessment of strategies and tactics based on their own personal experiences. They allow Beneficiaries, Advocates, and Volunteers to memorialize their experiences and unique frame of mind for the collective benefit of the SSN members. Video Testimonials are indexed according to user, keyword, contributor, and other categories related to the Cause, and published to the SSN Wiki. An example of a video testimonial would include a cancer survivor describing their experience with chemotherapy.

Extensions, Inc. intends to leverage this unique channel of interaction to create an audience of first witness accounts of the benefits of behavior modification and education. These new testimonials will then be strategically placed within our proprietary Body of Knowledge, giving members advocates and volunteers multiple exposure and direct witness accounts to the importance of such, thus slowly changing their habits, attitudes and perceptions to the particular problem.